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Totti becomes a hairdresser for Nike spot alongside Samuele Inacio
·10 November 2026·1h ago

Totti becomes a hairdresser for Nike spot alongside Samuele Inacio

Source: Roma News

Francesco Totti stars in a new Nike campaign alongside Italian prodigy Samuele Inacio, born in 2008, with the former Roma captain playing a hairdresser for a day. The short film, made with One Block Down, celebrates the legacy of great players and their power to shape future generations.

The concept centres on an ironic twist: the former Giallorossi captain takes on the role of a coiffeur and welcomes the young prodigy into his unusual salon. A "Vie' domani, ciao bello" delivered in typical Roman style gives the appointment the feel of an informal passing of the torch. The real twist comes once the treatment is finished, when the mirror reveals a deliberately eccentric creation, with daring geometric shapes, the unmistakable "One Block Down" signature cut into the hair and tufts left to chance.

Totti's amused reaction to the gag and to his young colleague's bizarre look is central to the film. The video was quickly shared on the official social channels of Nike Sportswear and partner brands and immediately excited the online community. The campaign presents itself as more than marketing, a cultural statement in which the self-deprecating humour of a club icon meets the exuberance of youth, reminding fans that football is a game to be handed down with a smile.

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Testo Originale / Source Text

“Ci sono immagini che trascendono il rettangolo verde per entrare di diritto nell’immaginario collettivo, fondendo passato, presente e futuro di un pallone che a Roma non smette mai di raccontare storie. Da una parte la leggenda per antonomasia, l’uomo che ha cucito lo scudetto sul petto dei…”

Read the full article in Italian at Roma News.

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