AS Roma executives have said construction of the new stadium at Pietralata will begin next year, with the club's centenary also in planning at board level. Speaking at the "Social Football summit", Lucia Bernabé, the club's head of institutional relations, said the project is well advanced. "Where are we with the stadium? We're at a good point. We have to deliver the executive project and then there will be a couple of formalities. Next year we will start building."
Bernabé said the focus must go beyond design and match-day use. "The main point is not the design, but awareness of the club's history and values. A stadium must not be thought of only for the match, but as the home of the team and the fan. We must focus on the fan experience. The curve of our stadium will be the biggest in Europe and it has been designed to create an embrace with the fans."
Michael Gandler, the club's Chief Business Officer, said the centenary work has been under way for some time and that the stadium process has developed alongside it. "We are very lucky because over the last twelve months we have carried forward the operations for next year's centenary of Roma. Over the last twelve months the process for the stadium has also developed. For the centenary we began planning two years ago. And this is the ideal moment to start conversations with clients and sponsors, to create long-lasting projects. This is the peak moment, when the doors are most open."
Gandler also spoke about the supporters. "Having spent several years in other places in Italy, I have understood that the Roma piazza is very special and the fans are special. We try to listen to them, to bring them our experiences and transfer the best business experiences."
Testo Originale / Source Text
“Diversi rappresentanti della Roma sono intervenuti nel corso del "Social Football summit" e hanno parlato sia del nuovo stadio che sorgerà a Pietralata sia dei piani in vista del Centenario giallorosso. Queste le parole di Lucia Bernabé, responsabile delle relazioni istituzionali: "A che punto…”
Read the full article in Italian at Forza Roma.