Roma's new kit proves an instant hit with sales up 65% in first day
Club News·23 July 2026·2d ago

Roma's new kit proves an instant hit with sales up 65% in first day

Source: Forza Roma

Roma's redesigned shirt has sold 65% more units in just over a day compared with the same period last season, with supporters embracing the club's historic ASR crest on the front of the first kit for the first time in thirteen years. The kit is presented as a tribute to Roman "Virtus"—a concept embodying courage, strength, excellence and determination—expressed through a streamlined yet symbolically rich design that fans have celebrated as a return to tradition.

The launch campaign features Paulo Dybala, Donyell Malen, Gianluca Mancini and Bryan Cristante among the squad, alongside Manuela Giugliano and Giada Greggi. On Roma's birthday, Dybala appeared on the balcony at Via degli Uffici del Vicario 35 wearing the new first kit. The second shirt will go on sale from 6 August.

● AI Generated Summary

This summary was generated by an AI model. Always read the source for complete and accurate information.

Testo Originale / Source Text

La nuova maglia della Roma è già un successo. In poco più di un giorno dall'uscita le vendite sono aumentate del 65% rispetto allo stesso periodo della passata stagione, scrive Il Corriere dello Sport. Il kit piace a tutti e i tifosi hanno festeggiato per il ritorno dello storico stemma ASR che…

Read the full article in Italian at Forza Roma.

Read original on Forza Roma

More Club News

Al-Hilal seal Summerville deal and take dig at Roma over transfer race
Transfer NewsClub News AI
2h ago

Al-Hilal seal Summerville deal and take dig at Roma over transfer race

Al-Hilal confirmed the signing of Summerville and used the announcement to taunt Roma. The Saudi club posted a video with the text 'All roads lead to...' followed by 'Riyadh'—a pointed jab at the Serie A side after winning the race for the player. Al-Hilal paid West Ham approximately €70 million in fixed fees and bonuses, and handed Summerville a contract worth €15 million per season. The financial package proved decisive in keeping Roma out of the running, despite their readiness to bring the Dutch forward to the capital. Gasperini's side must now pursue alternative targets to strengthen their wing options. D'Amico is working on securing an outside option for the head coach, with Nusa among the primary candidates. Roma are also monitoring Leao as a potential addition to their attack.

Inside Pettolecchia La Residenza: the luxury Puglian estate hosting Donnarumma's wedding
Club News AI
3h ago

Inside Pettolecchia La Residenza: the luxury Puglian estate hosting Donnarumma's wedding

Gianluigi Donnarumma, Italy's national team goalkeeper and captain, married Alessia Elefante on Friday, 24 July in Locorotondo, Bari. The religious ceremony took place at 16:30 in the Church of San Giorgio Martire in the historic centre of the Valle d'Itria village. The reception was held at Pettolecchia La Residenza, an exclusive luxury estate located between Savelletri and Fasano in Puglia. Puglia continues to be a preferred destination for high-profile events among Italian celebrities and public figures. The choice of venue reflects the region's reputation for hosting prestigious celebrations. Donnarumma's wedding adds to the growing list of notable ceremonies staged across the area. The article provides details on the pricing structure of Pettolecchia La Residenza, covering accommodation suites and the wedding menu, though specific figures are referenced in the original headline context.

Il Messaggero – RomaRead original →
Pruzzo backs Malen-style signing as Roma's transfer window draws criticism
Transfer NewsOpinion AI
5h ago

Pruzzo backs Malen-style signing as Roma's transfer window draws criticism

Roma legend Roberto Pruzzo has called for the club to make a high-profile acquisition in the transfer market, while radio pundit Orsi has criticised the window's progress so far. Speaking on Radio Radio, Pruzzo said: "Anyone can sign players for 50 million. Fans expect a coup like Malen. Now I expect the club to raise its level, without taking part in auctions that so far haven't made it look good. The delay on the market risks undermining Gasperini's work." Orsi added that while head coach Gian Piero Gasperini has not yet complained publicly, the lack of arrivals represents a disappointment. "Gasp isn't banging his fist on the table, even though nobody has arrived yet," Orsi said on the same station. "With D'Amico they haven't failed yet, but certainly this situation wasn't expected. A few other targets could have been acquired. At the moment the market is disappointing." The comments reflect growing frustration among Roma's fanbase and observers about the club's sluggish activity in what is a critical window under new manager Gasperini, appointed in 2025.

More on Paulo Dybala

Player profile →
Roma vs Cannes: TV and live streaming details
Match ReportSquad News AI
4h ago

Roma vs Cannes: TV and live streaming details

Roma will face Cannes in a friendly match on Sunday 26 July, with kickoff at 17:30. The fixture represents the Giallorossi's third pre-season test under Gasperini, following successive 6–0 victories over the Primavera and Trastevere. Cannes, owned by the Friedkin Group, will offer a more demanding examination than those earlier opponents as Roma's summer preparation continues. Gasperini is expected to deploy Bah alongside Cristante in midfield due to a shortage of alternatives in that area. In attack, Malen and Dybala are likely to feature, with the latter already showing excellent form during the pre-season campaign. This match will give the coach more significant insights into the work completed so far in the preparation period. The match will be broadcast exclusively live on DAZN. Viewers can watch via the DAZN app on smart TV, gaming consoles including Xbox and PlayStation, or alternative devices such as Amazon Fire TV Stick, Google Chromecast and TIM VISION Box. An active DAZN subscription is required. Live updates will also be available through Forzaroma.info's live blog and Roma's social media channels on Instagram, Twitter and Facebook.

Pellegrini awaits contract renewal as Roma seek agreement
Squad NewsTransfer News AI
6h ago

Pellegrini awaits contract renewal as Roma seek agreement

Lorenzo Pellegrini remains in limbo nearly a month after his contract expired on 30 June, with head coach Gian Piero Gasperini keen to retain him but negotiations still unresolved ahead of the new season. Gasperini has sought Pellegrini's confirmation alongside Paulo Dybala and Zeki Çelik; Dybala has already signed new terms and Çelik has departed, but Pellegrini's future remains uncertain. The midfielder is currently recovering from a previous season injury and unavailable for training, which has extended talks. Gasperini said: "I hope for the renewal, but at this moment the player could not train. He must recover from injury, for this reason the timescales are a little longer. In the meantime I hope he can recover as soon as possible, then reach an agreement." A banner from the Roma supporters' group appeared at the training ground reading: "Making a mistake can happen... Repeating it means carelessness! Let's hold on to Lorenzo!" Bryan Cristante added his support after Roma's friendly with Trastevere at Trigoria, saying he had been in contact with Pellegrini and was waiting for him with open arms. The sticking point centres on contract duration: Pellegrini is requesting a three-year deal but would reportedly accept two years. The squad will soon relocate from Trigoria to Wales for their summer training camp.

Il RomanistaRead original →
Roma still without summer reinforcements as Gasperini finds solace in Dybala
Transfer NewsSquad News AI
7h ago

Roma still without summer reinforcements as Gasperini finds solace in Dybala

Paulo Dybala has emerged as Roma's bright spot in an otherwise quiet transfer window, impressing during pre-season work at Trigoria over the opening two weeks. The Argentine scored three goals across early tests against the Primavera and Trastevere, operating consistently on the right flank alongside Wesley. Head coach Gian Piero Gasperini has paired the pair to devastating effect, with the Brazilian exploiting Dybala's inward runs to attack space in overlapping positions. Roma underlined Dybala's strategic and symbolic importance when they stationed him on the balcony of via degli Uffici del Vicario on the night of 21–22 July to greet almost 10,000 supporters gathered for the club's birthday celebrations. While Gasperini works with Dybala and Matías Soulé on the pitch, the sporting directorate pursues reinforcements on the left wing—a priority after failed moves for Greenwood and Summerville. Director of Sport Tony D'Amico is monitoring several international profiles, including Antonio Nusa and Said El Mala of Cologne, though the German club's €50 million valuation for the 19-year-old gives Roma pause given his single season of Bundesliga experience. Recent additions to the shortlist include Oscar Bobb of Manchester City and Brazilian Luiz Henrique.

More on Donyell Malen

Player profile →
Roma vs Cannes: TV and live streaming details
Match ReportSquad News AI
4h ago

Roma vs Cannes: TV and live streaming details

Roma will face Cannes in a friendly match on Sunday 26 July, with kickoff at 17:30. The fixture represents the Giallorossi's third pre-season test under Gasperini, following successive 6–0 victories over the Primavera and Trastevere. Cannes, owned by the Friedkin Group, will offer a more demanding examination than those earlier opponents as Roma's summer preparation continues. Gasperini is expected to deploy Bah alongside Cristante in midfield due to a shortage of alternatives in that area. In attack, Malen and Dybala are likely to feature, with the latter already showing excellent form during the pre-season campaign. This match will give the coach more significant insights into the work completed so far in the preparation period. The match will be broadcast exclusively live on DAZN. Viewers can watch via the DAZN app on smart TV, gaming consoles including Xbox and PlayStation, or alternative devices such as Amazon Fire TV Stick, Google Chromecast and TIM VISION Box. An active DAZN subscription is required. Live updates will also be available through Forzaroma.info's live blog and Roma's social media channels on Instagram, Twitter and Facebook.

Pruzzo backs Malen-style signing as Roma's transfer window draws criticism
Transfer NewsOpinion AI
5h ago

Pruzzo backs Malen-style signing as Roma's transfer window draws criticism

Roma legend Roberto Pruzzo has called for the club to make a high-profile acquisition in the transfer market, while radio pundit Orsi has criticised the window's progress so far. Speaking on Radio Radio, Pruzzo said: "Anyone can sign players for 50 million. Fans expect a coup like Malen. Now I expect the club to raise its level, without taking part in auctions that so far haven't made it look good. The delay on the market risks undermining Gasperini's work." Orsi added that while head coach Gian Piero Gasperini has not yet complained publicly, the lack of arrivals represents a disappointment. "Gasp isn't banging his fist on the table, even though nobody has arrived yet," Orsi said on the same station. "With D'Amico they haven't failed yet, but certainly this situation wasn't expected. A few other targets could have been acquired. At the moment the market is disappointing." The comments reflect growing frustration among Roma's fanbase and observers about the club's sluggish activity in what is a critical window under new manager Gasperini, appointed in 2025.

Pruzzo calls on Roma to step up transfer activity and land a major signing
Transfer NewsOpinion AI
5h ago

Pruzzo calls on Roma to step up transfer activity and land a major signing

Roma's transfer market strategy has drawn criticism from former striker Roberto Pruzzo, who says the club must elevate its ambitions in the coming weeks. Speaking on Radio Radio Mattino, Pruzzo remarked that while any club can spend €50 million on players, supporters expect Roma to land a statement signing comparable to Donyell Malen. He stated: "I expect the club to raise the level, without taking part in auctions that so far have not given it a good showing. The delay on the market risks invalidating Gasperini's work." Gasperini took charge this year and is tasked with rebuilding Roma's credentials after a turbulent period. The criticism reflects frustration that, despite the appointment of a highly regarded coach, the transfer window has been underwhelming so far. Fellow radio pundit Nando Orsi echoed similar sentiments, noting that while head coach Gasperini has not yet made forceful demands in the market and no major exits have occurred under his stewardship, the overall market activity falls short of expectations. Orsi stated: "Gasp is not banging his fists on the table, even though no one has arrived yet. With D'Amico they haven't failed yet, but certainly this situation was not expected. A few other targets could have been picked up. For now, the market is disappointing."

More on Gianluca Mancini

Player profile →
Pellegrini dines with Mancini as Roma mourns De Rossi tribute and Trebiciani
Club NewsSquad News AI
19h ago

Pellegrini dines with Mancini as Roma mourns De Rossi tribute and Trebiciani

Andrea Pirlo is set to become Italy's new head coach after Pep Guardiola rejected the national team role. The appointment, barring unforeseen circumstances, marks a significant moment in Italian football as the federation moves forward with its managerial search. At AS Roma, Lorenzo Pellegrini continues to await contract renewal discussions while dining with Gianluca Mancini. The club has paid tribute to Daniele De Rossi, the former manager and Roma legend, in the wake of his recent departure. Roma also mourned the death of Antonio Trebiciani, who passed away at 88 years old.

Il RomanistaRead original →
Stadium project meeting set for Monday; Nusa rejects Roma approach; Pirlo named Italy coach
Transfer NewsSquad News AI
20h ago

Stadium project meeting set for Monday; Nusa rejects Roma approach; Pirlo named Italy coach

A meeting is scheduled for Monday regarding Roma's new stadium project. In the transfer market, Roma have made contact with RB Leipzig over winger Nusa, but Leipzig value the player highly and there remains a significant gap between the clubs' valuations. Nusa has not yet opened the door to a Roma move. Roma have also been proposed numerous other wide players, including Luiz Henrique of Zenit, though he was not pursued. Meanwhile, Gian Piero Gasperini and the Roma squad await the return of Lorenzo Pellegrini following injury. The midfielder wants to secure a contract renewal and has accepted reducing his salary, but a key sticking point remains: Pellegrini is pushing for a three-year deal while the club currently offers only two years. Nevertheless, both the player and the club show clear willingness to stay together. After Roma's friendly against Trastevere, Bryan Cristante spoke openly about his teammate, emphasising the squad is waiting for Pellegrini with open arms. Pellegrini was also spotted dining with Gianluca Mancini at a Roman trattoria, a signal of his continued bond with the group. Elsewhere, Roma are tracking Franck Kessié as Juventus pursue the midfielder. Juventus have been in contact for several weeks but no agreement has been reached, with salary and squad integration among points still to be finalised. Roma are prepared to move decisively should Manu Koné depart.

Pellegrini awaits contract renewal as Roma and player remain at impasse over terms
Squad NewsTransfer News AI
1d ago

Pellegrini awaits contract renewal as Roma and player remain at impasse over terms

Lorenzo Pellegrini is still waiting for his contract extension to be finalised. The Roma captain dined at the Roman trattoria I Ciarli with teammate Gianluca Mancini on Monday evening, while continuing to train with a personal fitness coach in the capital. Head coach Gian Piero Gasperini is keen to secure the renewal, as is Bryan Cristante, who remarked: "We can't wait to see him back with us in the group." The final sign-off from the Friedkin Group remains outstanding. Pellegrini has already agreed to a salary reduction, but disagreement persists over the contract length. The player favours a three-year deal, while the club is pushing for a two-year agreement. Both sides are expected to continue negotiations over the coming days.

Feedback