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Roma launch MAGICA+ fan engagement platform rewarding supporter passion
·17 October 2026·3h ago

Roma launch MAGICA+ fan engagement platform rewarding supporter passion

Source: Forza Roma

AS Roma has unveiled MAGICA+, a fan engagement platform presented by Eurobet.live (the club's sponsor) and available on asroma.com. The platform is free to access for adults with MyASR credentials and transforms each match into an opportunity for supporters to test their knowledge of the club and earn points toward a personal profile.

Every match participation allows fans to progress through levels and unlock rewards tied to their engagement. The prizes include a trip to a Champions League fixture with the squad, match tickets, a Trigoria Experience (the club's training ground), and official merchandise. The platform's purpose is explicit: to provide concrete recognition for supporters who live the club every day.

The name MAGICA—meaning both a name and a sentiment in Italian—reflects the emotional core of the initiative, which centralises fan recognition and closer connection to Roma's operations and events.

● AI Generated Summary

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Story Coverage2 sources on this story

AS Roma has launched MAGICA+, a new fan engagement platform presented by Eurobet.live and accessible free to adults via asroma.com using MyASR credentials. The initiative rewards supporter loyalty by inviting fans to test their knowledge of the club throughout the season, accumulating points that unlock exclusive experiences and prizes tied to a personal profile where fans can track their progress and point balance in real time.

The platform's name honours the "Magica" nickname long associated with Roma and its supporters, with the "+" symbol signifying the added value the initiative brings to that connection. Roma News emphasises that MAGICA+ centres on match days and operates as a seasonal programme, giving fans concrete recognition for their passion. Forza Roma adds that the platform transforms each match into an opportunity for engagement and progression through levels.

Among the most significant rewards available are a trip to a UEFA Champions League fixture with the squad, match tickets, a Trigoria Experience visit to the club's training ground, and official AS Roma merchandise. Eurobet.live has developed MAGICA+ as part of its commitment to Roma and its community, with the initiative designed to evolve across future seasons' fixtures.

AI synthesis of all sources below — always check the originals.

Testo Originale / Source Text

““Magica”. Un nome, un sentimento. Ora anche una piattaforma. Nasce MAGICA+, il programma di fan engagement dedicato ai tifosi della Roma, presentato da Eurobet.live (sponsor giallorosso) e disponibile su asroma.com. Il “+” è il valore aggiunto: nuove occasioni per vivere il Club da vicino. Funziona…”

Read the full article in Italian at Forza Roma.

Read original on Forza Roma →

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AS Roma has unveiled MAGICA+, a new official fan engagement platform hosted on asroma.com and presented by Eurobet.live. The free platform, available to adults via MyASR credentials, is designed to reward supporter loyalty throughout the season by allowing fans to test their knowledge of the club and earn points that unlock exclusive experiences and prizes. The platform's name honours the nickname "Magica" that has long defined the club and its supporters, with the "+" symbol representing the added value the initiative brings to that connection. Through MAGICA+, fans can accumulate points that grant access to special opportunities to engage with the squad and its home ground at Trigoria. Each supporter receives a personal profile where they can track their progress level and point balance in real time. Among the most significant rewards available are a trip with the squad to a UEFA Champions League match, tickets to watch Roma play, a Trigoria Experience visit, and official AS Roma merchandise. The platform operates as a seasonal programme that centres on match days, giving fans concrete recognition for their continued support and passion. Eurobet.live has developed MAGICA+ as part of its broader commitment to Roma and its community, with the initiative designed to evolve across the 2026-27 season's fixtures.

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