
Emma's 2013 hit 'L'amore non mi basta' goes viral again, with Dybala at centre of social media trend
Emma's 2013 song "L'amore non mi basta" has resurged in popularity across Instagram and TikTok in recent weeks, driven largely by videos featuring Paulo Dybala and his years at Juventus. The track has climbed back up the charts thanks to the social media phenomenon, blending football culture with music in the way that is now commonplace on platforms where footballers serve as subjects for creative edits. Dybala, Roma's number 21, has become the focal point of the trend. Speaking from the stage at Tim Summer Hits in Piazza del Popolo, Emma acknowledged the striker's role in the song's renewed success. She said: "I am honoured. I thank Dybala and all the footballers, I am most honoured." The trend has extended beyond Italy, becoming an anthem in Spain at Atlético Madrid as well, demonstrating the cross-border appeal of the viral moment.









