Dybala posts social media joke featuring Soulé

Roma's brand value has grown 4% to €215 million, according to the latest Brand Finance Football 50 study, placing the club 24th in global rankings and 5th in Serie A. The growth underscores Roma's expanding international appeal and economic strength as a football institution. In the Italian rankings, Inter leads with €585 million after overtaking Juventus, followed by Milan, Juventus (down 17%), Napoli, and Roma. The capital's derby rivals Lazio have seen their brand value fall 8% to €75 million, creating what the study describes as a vast gap between the two Rome clubs in terms of brand strength and market influence. The Brand Finance Football 50 measures brand value by assessing each club's ability to influence supporters' choices and generate economic impact. Roma's 4% year-on-year increase reflects the club's capacity to strengthen its commercial presence and global recognition despite competitive pressures in Serie A.

Roma have announced that home supporters will be able to purchase tickets for the Distinti Nord-Ovest section—normally reserved for visiting fans—for Monday's Serie A opener against Fiorentina at Stadio Olimpico, kickoff 20:45. The move comes after a travel ban was imposed on Fiorentina supporters from the city and province of Florence. Over 60,000 Roma fans are expected to create a sold-out atmosphere for the first match of the 2026-27 season under Gasperini's leadership. With the away section unavailable to Fiorentina's travelling support, Roma have taken the opportunity to maximize home attendance across the stadium. The club's decision to open an additional sector reflects the scale of demand for the fixture and their aim to ensure a fully yellow-and-red crowd for the campaign's first test.

AS Roma's cup subscriptions have nearly reached their maximum capacity of 40,000, with 39,500 sold in just over 24 hours after the general sale opened on 19 August at 15:00. The sale is scheduled to close the following week but is expected to sell out well before that deadline. Demand has been exceptional. On the first day of sales, over 26,000 people were recorded queueing to buy tickets across standard and hospitality sectors. The surge reflects strong anticipation ahead of the new 2026–27 season, particularly Roma's return to the Champions League, which has galvanised supporters to back the team. Only a handful of places remain available. Sales will continue until the deadline is reached, though officials expect all allocations to be claimed within days rather than the full week initially planned.

Paulo Dybala has shared photographs from Roma's final home match of last season on social media as the club prepares for the opening fixture against Fiorentina. The Argentine forward posted images from a May encounter and wrote: "The last match at home, with great desire to start the same way." Roma won that fixture 2–0, and Dybala's post reflects the squad's anticipation ahead of their return to the Olimpico for the new campaign. With the 2025–26 season now closed, Roma are looking to build momentum under head coach Gian Piero Gasperini. The opening match against Fiorentina marks the beginning of the 2026–27 season, and the players have been expressing their excitement through social media as they prepare for competitive action. Dybala's message underlines the squad's determination to replicate the strong finish of the previous campaign and carry that confidence into the new term.

Paulo Dybala has stoked Roma's anticipation for the 2026–27 season with a message on Instagram ahead of the home fixture against Fiorentina on Monday 24 August at 20:45. The Argentine forward posted images from the 2–0 derby win on 17 May, writing: "The last home match, with desire to begin the same way." That victory saw Dybala play a starring role before Roma sealed Champions League qualification days later at Verona. The Olimpico is expected to be at full capacity as the giallorossi prepare for their season opener. Dybala enters his fifth season at the club in sharp condition following a high-level pre-season. Wearing number 21, he will be central to Roma's ambitions under head coach Gian Piero Gasperini as the campaign begins. The forward's public enthusiasm reflects the mood in the dressing room, where desire to replicate last season's closing surge is running high.

Paulo Dybala has posted on Instagram expressing his eagerness to return to the Olimpico as Roma prepare for their opening fixture of the 2026-27 season. Roma face Fiorentina on Monday 24 August at 20:45 in Serie A's first round. Dybala shared photos from the derby against Lazio on 17 May, which Roma won 2-0, writing: "The last home match, with great desire to start the same way." He played a decisive role in that victory and subsequently contributed to Roma's return to the Champions League with a match-winning display in the away fixture at Verona days later. The number 21 has completed an intense pre-season and is now entering his fifth season at the club, determined to make a strong start to the campaign.