Transfer News·23 April 2026·2d ago

Dybala, Adidas and sponsors push for contract renewal: they want him as centenary ambassador

Source: Forza Roma

Paulo Dybala remains at the center of contract renewal discussions at Roma despite recent injuries and interest from other clubs. The playmaker, whose contract is expiring, wants to stay with the Giallorossi and pursue a new deal at reduced financial terms. Adidas and Roma's commercial partners are reportedly backing the renewal, viewing Dybala as a valuable ambassador for the club's centenary celebration. The club hierarchy has not yet given public signals about progress, though the sporting director indicated that contract extensions are being evaluated on the condition that expiring players accept lower wages.

Dybala has maintained his commercial appeal for Roma despite injury setbacks, particularly among younger fans and in shirt sales. His attractiveness as a testimonial figure for the centenary year could be a determining factor in negotiations. While alternatives from Boca Juniors and wealthy Turkish clubs exist, the final decision on Dybala's Roma future remains unwritten. Recent comments from the club suggest there is still time for productive discussions before any definitive outcome emerges, leaving room for a potentially surprising resolution in the coming weeks.

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Dybala, Adidas e sponsor spingono sul rinnovo: lo vogliono testimonial del centenario - Forzaroma.info Forzaroma.infoI migliori video scelti dal nostro canaleforzaroma rassegna stampa la gazzetta dello sport Dybala, Adidas e sponsor spingono sul rinnovo: lo vogliono testimonial del centenarioLa Gazzetta dello SportDybala, Adidas e sponsor spingono sul rinnovo: lo vogliono testimonial del centenario Getty ImagesMalgrado gli infortuni e le suggestioni del Boca Juniors dell'amico Paredes e dei ricchi club turchi l'ultima parola sul futuro in giallorosso del trequartista non è stata ancora scritta Redazione 23 aprile - 07:49 Dybala sarà la grande attrazione al Dall'Ara. ll trequartista in scadenza vuole riprendersi la scena dopo l'ultimo infortunio e punta ancora al rinnovo, nonostante tutto, a cifre ovviamente più basse e col sostegno di Adidas che lo vorrebbe testimonial del centenario. AI momento, certo, non sono arrivati segnali da Trigoria, ma il ds Ricky Massara nell'ultima intervista prima di Roma-Atalanta ha fatto capire che ogni situazione verrà valutata a patto di una rinuncia da parte dei giocatori in scadenza. C'è ancora tempo per discutere, insomma. E in questo conto alla rovescia verso il paventato addio alla magia giallorossa in realtà qualcosa di sorprendente potrebbe ancora succedere. Proprio perché - sottolinea Alessio D'Urso su 'La Gazzetta dello Sport' - nell'anno del centenario Paulo potrebbe diventare appunto un testimonial forte. Lo è sempre stato del resto in questi anni soprattutto per la vendita di maglie e per quell'appeal verso le fasce più giovani. Lo sa il settore commerciale e lo sanno gli sponsor che hanno spesso fatto leva proprio sulla presenza della Joya nella Capitale. Perché malgrado gli infortuni e le suggestioni del Boca Juniors dell'amico Paredes e dei ricchi club turchi l'ultima parola sul futuro in giallorosso del trequartista non è stata ancora scritta.Leggi anche Nuovi contatti per il talento Alajbegovic. Il club punta Konoplya per il dopo Celik Sabatini: “Gasp pessimo per comunicazione, ha esasperato Ranieri e... © RIPRODUZIONE RISERVATA

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