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Totti and Roma at odds over commercial rights to the No. 10 shirt
·28 September 2026·45d ago

Totti and Roma at odds over commercial rights to the No. 10 shirt

Source: GialloRossi.net

Francesco Totti and AS Roma remain at an impasse over more than just a symbolic role — a commercial dispute over the No. 10 shirt has now emerged as a significant barrier to his return to the club ahead of the 2027 centenary.

According to La Repubblica, Roma has continued to sell shirts bearing Totti's name and number 10 since his retirement in 2017, but Totti has received no royalties from those sales. The scale of the issue is substantial: approximately 15,000 shirts were sold in the past season alone, with several hundred thousand units sold across the period from 2018 to the present. This economic dispute must be resolved before any new agreement can be reached between the parties, the report states.

The issue surfaced during negotiations held over recent months between Roma and representatives of the former captain. Roma met with Totti's entourage three times, and all three meetings resulted in a rejection of the club's proposed terms, according to the newspaper. The most recent conversation took place less than a month ago and was attended by Roma's new chief executive Galantic, but rather than bringing the sides closer, that meeting produced a further chill in relations. The No. 10 matter is inseparable from a second, equally significant disagreement: Totti's desired role at the club. He does not wish to return merely as an image ambassador for centenary celebrations and rejects a purely symbolic presence at events. Instead, he is seeking a genuine executive position with real decision-making authority and responsibility — a principle he has reiterated in his recent autobiography and interviews. The paradox is stark: Roma continues to celebrate Totti and sells his name and number on merchandise, yet cannot find common ground to bring him back inside the club in a substantive capacity. With the centenary celebrations set to begin in less than a year, time is tightening considerably.

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Testo Originale / Source Text

“Non è soltanto una questione di ruolo. E nemmeno, stavolta, di chi debba indossare la maglia numero 10. Dietro la distanza ancora profonda tra Francesco Totti e la Roma ci sarebbe infatti anche un nodo economico che riguarda proprio quella maglia diventata il simbolo assoluto del Capitano. Secondo…”

Read the full article in Italian at GialloRossi.net.

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