Roma's squad value reaches €600m as Gasperini era lifts club to third in Serie A rankings

AS Roma have officially unveiled a new 'EQT AS Roma' merchandise line in partnership with Adidas, marking a significant step in the club's visual identity as it builds towards its centenary milestone. The collection places the iconic Lupetto wolf crest—designed by Piero Gratton in the late 1970s—at the heart of the range, restoring the emblem to prominence across the kit. The white jersey centres on Gratton's famous wolf logo with the 'as roma' lettering, flanked by three red and yellow shoulder stripes that echo Adidas's signature three-stripe design. A navy blue hoodie completes the line, deliberately evoking the tracksuit worn by manager Mazzone during the 1993–94 season on Roma's bench, while matching trousers mirror the same colour scheme. The initiative reflects Roma's broader strategy to reconnect with the club's heritage and identity ahead of the centenary celebration, underpinned by a close working relationship with technical sponsor Adidas.

Roma's playing squad is valued at €600 million according to new estimates from Football Benchmark, placing the club third in Italy behind Inter (€829m) and Juventus (€777m). The valuation reflects both investment from the Friedkin Group ownership and the squad development during Gian Piero Gasperini's first year as head coach. Como surprisingly ranks fourth with a squad valued at €583 million. Serie A as a whole continues to strengthen its position among Europe's elite leagues, reaching a combined squad value of €6.3 billion. The English Premier League remains dominant with €14.1 billion, while Spain's Liga stands at approximately €6.6 billion. Over the past five years, Serie A's total squad value has grown by 19 per cent, trailing the Premier League's 36 per cent growth and Liga's 25 per cent, but ahead of Ligue 1's 20 per cent and the Bundesliga's 12 per cent. For Roma, the €600 million figure represents the technical and financial growth constructed over recent seasons, underpinned by foreign capital investment across the league and the broader post-Covid recovery affecting Italian football.

Gian Piero Gasperini has officially presented a Freisa Doc wine named '343' at Castelnuovo Don Bosco in Piedmont, created to honour the 3-4-3 formation that has defined his thirty-year coaching philosophy. The Roma head coach traced the tactical system's origins to his observation of Ajax's dynamism and space control, before first experimenting with a three-man defence paired with three attackers during his time in Juventus's youth academy. That foundation evolved through his career via promotion and success at Crotone, European recognition at Genoa, a golden era with Atalanta, and now his role leading Roma in the capital, where the 3-4-3 continues to guide his aggressive, direct football. Gasperini's choice to name the wine after the native Freisa grape reflects a deeper parallel with his coaching identity. Historically undervalued and overlooked by the general public, Freisa possesses exceptional expressive potential—a profile that mirrors Gasperini's own approach: taking apparently underrated squads and players, applying tactical discipline and vision, extracting unexpected resources, and transforming them into winning realities admired on an international scale.