Roma's path to financial settlement: where the 60-million-euro gain must come from by 30 June

AS Roma have officially unveiled a new 'EQT AS Roma' merchandise line in partnership with Adidas, marking a significant step in the club's visual identity as it builds towards its centenary milestone. The collection places the iconic Lupetto wolf crest—designed by Piero Gratton in the late 1970s—at the heart of the range, restoring the emblem to prominence across the kit. The white jersey centres on Gratton's famous wolf logo with the 'as roma' lettering, flanked by three red and yellow shoulder stripes that echo Adidas's signature three-stripe design. A navy blue hoodie completes the line, deliberately evoking the tracksuit worn by manager Mazzone during the 1993–94 season on Roma's bench, while matching trousers mirror the same colour scheme. The initiative reflects Roma's broader strategy to reconnect with the club's heritage and identity ahead of the centenary celebration, underpinned by a close working relationship with technical sponsor Adidas.

Roma's playing squad is valued at €600 million according to new estimates from Football Benchmark, placing the club third in Italy behind Inter (€829m) and Juventus (€777m). The valuation reflects both investment from the Friedkin Group ownership and the squad development during Gian Piero Gasperini's first year as head coach. Como surprisingly ranks fourth with a squad valued at €583 million. Serie A as a whole continues to strengthen its position among Europe's elite leagues, reaching a combined squad value of €6.3 billion. The English Premier League remains dominant with €14.1 billion, while Spain's Liga stands at approximately €6.6 billion. Over the past five years, Serie A's total squad value has grown by 19 per cent, trailing the Premier League's 36 per cent growth and Liga's 25 per cent, but ahead of Ligue 1's 20 per cent and the Bundesliga's 12 per cent. For Roma, the €600 million figure represents the technical and financial growth constructed over recent seasons, underpinned by foreign capital investment across the league and the broader post-Covid recovery affecting Italian football.

Roma's squad is valued at €600 million, placing the club third in Serie A by total player market value, according to fresh Football Benchmark estimates released on 6 October 2026. The Giallorossi sit behind Inter Milan (€829 million) and Juventus (€777 million), benefiting from significant investment by the Friedkin Group and the impact of Gasperini's first season in charge. Serie A as a whole has consolidated its position on the European podium with a combined squad value of €6.3 billion, trailing only the Premier League (€14.1 billion) but staying competitive with La Liga (€6.6 billion). The Italian league has grown by 19% over the past five years, a figure framed within the post-Covid recovery and the arrival of foreign capital into the domestic market. Roma's own growth reflects both the owners' resource injection and the value Gasperini has delivered in his opening campaign. The broader European picture shows a competition running at two speeds: the Premier League leads the way with 36% growth over the last five years, followed by La Liga at 25%, Ligue 1 at 20%, Serie A at 19%, and Bundesliga at 12%. Como rounds out the top four in Italian squad values at €583 million, underlining the concentration of investment across the continent's elite clubs.