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Ponza becomes international destination as celebrities flock to Italian island
·10 August 2026·45d ago

Ponza becomes international destination as celebrities flock to Italian island

Source: Il Messaggero – Roma

Ponza, a Lazio island long kept secret by Romans, has emerged as an international destination this summer, attracting everyone from trekkers and snorkelers to celebrities with megayachts. Actor Enrico Brignano, businessman Flavio Briatore, and NBA legend Magic Johnson have all been spotted there. Johnson posted on Instagram during his Mediterranean holiday: "Ponza is too beautiful not to share with all of you." Ferry operator Laziomar reported growth in visitor numbers: 9.6 per cent in May, 4.7 per cent in June, and 8.7 per cent in July. Mayor Francesco Ambrosino noted the five-year upward trend but said the island must continue improving.

Alfio Boschi, originally from Cisterna di Latina, has run the "Barchino dei Gelati" (ice-cream boat) since 2015, a floating kiosk navigating between Ponza and Palmarola that now employs ten people. Recent famous customers include Briatore and American pop star Joe Jonas. Boschi says he always asks celebrities for permission before sharing their photos. Past clients have included Andrea Bocelli, Stefano De Martino, Luca Cordero di Montezemolo, and Francesco Totti, the historic Roma captain, whom Boschi recalls jumping into the water fully clothed to greet.

Naturalist guide Katharina Herta Urach, 34, an Austrian biologist who arrived ten years ago to study bird migration, now leads trekking and snorkeling tours through her business Upupa di Ponza. She observes: "There's been growth in demand for authentic, calm activities. I see a shift in how people approach the island—with much greater awareness, beyond just spending a day on a boat. People want to know the territory they visit." The Onde Road festival, running for fifteen years, combines street art and music in natural island settings.

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Testo Originale / Source Text

“Per anni è stata un segreto custodito dai romani: un'isola abbastanza vicina da essere raggiunta in poche ore, ma anche abbastanza lontana da sembrare un altro mondo. Ma oggi a Ponza arrivano tutti: i ragazzi che dividono il costo di un gommone, i turisti stranieri che hanno conosciuto l'isola dopo…”

Read the full article in Italian at Il Messaggero – Roma.

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