Michael Gandler transforms Roma's commercial landscape with sponsorship boom

José Mourinho has spoken fondly of AS Roma once again, reaffirming his emotional connection to the club despite his return to Real Madrid after thirteen years away. The former Roma manager, who spent two and a half years in the capital, reflected on his time apart from the Bernabéu and his affection for clubs where he has worked. When asked directly about his feelings for Roma, Mourinho did not shy away. "If you ask me if I feel something for Roma, Inter, Chelsea… yes, I feel something," he said. "I always want them to do well." He distinguished his attachment to Roma and other previous clubs from his bond with Benfica, describing the Portuguese club as having "something more" than the others. Mourinho also addressed his thirteen-year absence from Madrid, clarifying that he does not dwell on the past or feel nostalgia. He departed Portugal twenty years ago and has only returned for a few months in the year prior. He insisted that Real Madrid's subsequent titles belonged to Carlo Ancelotti, Zinedine Zidane, the players, and the organisation rather than himself, despite receiving calls from the club's president after each trophy.

Roma's transfer activity is entering its most intense phase with 11 days remaining in the summer window. The club is prioritising the signing of a left-back and left winger, with the attacking department potentially reinforced only by a loan deal, possibly with a purchase option. The American ownership's strategy is taking shape through over €100 million invested to strengthen Gasperini's squad while lowering both wage bill and average age. The green line of investment—acquisitions targeting both immediate impact and long-term development—is evident across the squad. Paulo Dybala and Lorenzo Pellegrini have agreed wage cuts on their renewals. Among the notable signings are two strikers and a Greek defender, contributing to an squad now containing 11 players under 25: Ziolkowski (21), Koulierakis (22), Ghilardi (23), Rensch (23), Pisilli (21), Koné and El Aynaoui (25), Mora and Vaz (19), Castro (21) and Soulé (22). These are players ready to perform now and into the future under a manager like Gasperini, who has consistently developed and promoted emerging talent. Potential arrivals of Fofana and Luis Henrique—or even just one of them—would further increase the number of young players in the squad. The possibility of selling academy product Ziolkowski and Matías Soulé remains under consideration as part of the squad restructuring.

Crysencio Summerville has made a difficult start to life at Al Hilal after rejecting Roma's interest in favour of a move to Saudi Arabia. The Dutch forward was at fault for errors in consecutive matches, first squandering a chance from close range on his debut, then missing a penalty kick on the following evening. Al Hilal secured three points despite Summerville's misses under the management of Simone Inzaghi's staff. Roma supporters have taken to social media to mock the winger's early struggles, viewing the incidents as vindication of his decision to spurn the club's advances. The rejections appear to have been accepted by the Giallorossi fanbase, with the player's departure no longer a source of frustration among supporters. Damiano David, the frontman of Måneskin and a prominent Roma supporter, joined other fans in posting a comment: "How much it pains us" — a tongue-in-cheek jab at Summerville's misfortune. David had previously expressed enthusiasm for Roma's incoming business, celebrating the arrival of Rodrigo Mora to the capital with the comment: "I'm moved to tears." The contrast between the two reactions underscores how quickly Roma's focus has shifted away from Summerville's departure to the new signings bolstering the squad.