
Roma brand value rises to €215m, securing 5th place in Italy and 24th globally
Roma's brand value has grown 4% to €215 million, according to the latest Brand Finance Football 50 study, placing the club 24th in global rankings and 5th in Serie A. The growth underscores Roma's expanding international appeal and economic strength as a football institution. In the Italian rankings, Inter leads with €585 million after overtaking Juventus, followed by Milan, Juventus (down 17%), Napoli, and Roma. The capital's derby rivals Lazio have seen their brand value fall 8% to €75 million, creating what the study describes as a vast gap between the two Rome clubs in terms of brand strength and market influence. The Brand Finance Football 50 measures brand value by assessing each club's ability to influence supporters' choices and generate economic impact. Roma's 4% year-on-year increase reflects the club's capacity to strengthen its commercial presence and global recognition despite competitive pressures in Serie A.





