Gasperini and Full Backing: Roma Avoids Inter's Past Mistake

Roma's brand value has grown 4% to €215 million, according to the latest Brand Finance Football 50 study, placing the club 24th in global rankings and 5th in Serie A. The growth underscores Roma's expanding international appeal and economic strength as a football institution. In the Italian rankings, Inter leads with €585 million after overtaking Juventus, followed by Milan, Juventus (down 17%), Napoli, and Roma. The capital's derby rivals Lazio have seen their brand value fall 8% to €75 million, creating what the study describes as a vast gap between the two Rome clubs in terms of brand strength and market influence. The Brand Finance Football 50 measures brand value by assessing each club's ability to influence supporters' choices and generate economic impact. Roma's 4% year-on-year increase reflects the club's capacity to strengthen its commercial presence and global recognition despite competitive pressures in Serie A.

Gian Piero Gasperini is building tactical flexibility into Roma's attack by deploying multiple forward options this summer. The transfer window has brought in players who give the squad genuine alternatives in attacking positions, allowing the coach to rotate his approach and personnel depending on match circumstances and opposition. The expanded attacking depth represents a shift in Roma's squad construction under Gasperini's direction. Rather than relying on a single focal point in the forward line, the club now has the depth to vary its attacking shape and personnel, offering the coach more tactical control and reducing fatigue across a full campaign. This approach reflects Gasperini's preference for tactical adaptability and squad rotation, principles he has applied throughout his managerial career. Roma's transfer strategy this summer has been built around creating multiple paths to attack, giving the coach options to switch formations, playing styles, and personnel to suit different opponents and match situations.

Roma legend Giuseppe Giannini has praised the club's acquisition of Rodrigo Mora, describing him as one of Europe's most talented and promising young players. Speaking to Gazzetta dello Sport, Giannini said Mora possesses "undisputed quality" and burned through Porto's youth ranks as a "predestined" talent. "At Roma, it is never easy—there is great warmth and great pressure—but the club and the coach will know how to integrate him properly while maintaining serenity around him," Giannini explained. The former Roma midfielder believes Mora and Paulo Dybala can form "a pair of trequartists of the highest level," with the Portuguese winger benefiting from Dybala's guidance. Giannini suggested multiple tactical options for head coach Giampiero Gasperini: an initial 3-4-1-2 with Mora rotating in for Dybala, or a more attacking 4-2-3-1 featuring Dybala, Mora, and Castro in support of Malen. He also highlighted Roma's youth strategy positively, noting the squad now contains 12 players under 25, and praised recent signings Castro and Molina for their qualities. When asked which top player he would sell if forced to, Giannini named Manu Koné, citing him as "the only one who has market at certain levels."