
Como vs Roma: two ownership models clash as Hartono and Friedkin's global ambitions meet
Roma face Como on Sunday 11 October in Serie A's sixth matchday, a fixture that pits not only Fabregas and Gasperini against each other but also two ownership structures emblematic of football's new global dimension. The Hartono family and the Friedkin Group have collectively invested over €1.5 billion in Italian football in recent years, each pursuing distinct visions for their clubs. The Hartono family, who transformed the Djarum group into an empire and hold a Forbes-estimated fortune of $43.8 billion, have invested approximately €390 million in Como since 2019. Their project encompasses football, academy, tourism and retail. With Fabregas as head coach and over €350 million spent in the transfer market—including €60 million for Nico Paz—Como has become an ambitious laboratory, though the club remains unprofitable with an operating loss of €132 million recorded in its latest accounts. The centrepiece of their plan is the Sinigaglia stadium redevelopment, scheduled for 2028. The Friedkin Group, whose fortune originates in the automotive conglomerate Gulf States Toyota (€14.5 billion revenue in 2025) alongside investments in luxury (Auberge Resorts) and cinema (Neon), brings personal wealth of $12.5 billion. Dan Friedkin has invested over €1 billion in Roma since 2020, injecting €824 million into the club's coffers after taking it private. Roma's losses have narrowed substantially: from €219 million in 2021-22 to €54 million in the latest accounts. Qualification for the Champions League has revitalised the project, which now awaits its defining moment with the new Pietralata stadium, approved in late September and scheduled for 2029.


