Roma chief business officer Michael Gandler has said the club has been planning its centenary for two years, and that the next season will see Roma celebrate the anniversary after Napoli. Speaking at the Social Football Summit, Gandler said: "We are very fortunate because over the last twelve months we have carried forward the operations for Roma's centenary next year. Over the last twelve months the process for the stadium has also developed. For the centenary we started planning two years before. And this is the ideal moment to start conversations with clients and sponsors, to create long-lasting projects. This is the peak moment, when the doors are most open."
Gandler also discussed the club's partnerships, some of which have had an editorial dimension, such as the one with Q8. He said the world and traditional sponsorship assets are changing fast, and that beyond radio and digital the club has launched a platform to create alternative forms of communication, such as Q8 Radio. Roma have agreed to grant their radio rights to the partner. He described it as a "Win, Win, Win" operation, good for the club, the partner and the fans.
On the club's connection with its fanbase, Gandler said: "Having spent several years in other parts of Italy, I understood that the Rome square is very particular and the fans are special. We try to listen to them, to bring them our experiences and transfer the best business experiences." Reflecting on his time in Italy, he added: "I am lucky to be here, I have been working in Italy for more than ten years. For us it is important to understand our fans and how to reach them. We make investments to create relationships and engage our people. This is the fundamental part. And then there is the culture, the corporate culture, being open to new opportunities."
Testo Originale / Source Text
“Michael Gandler, Chief business officer della Roma, ha rilasciato delle dichiarazioni al Social Football summit.
Dopo il Napoli, il prossimo anno toccherà a voi celebrare il centenario“Siamo molto fortunati perché negli ultimi dodici mesi abbiamo portato avanti le operazioni per il centenario…”
Read the full article in Italian at Retesport.