Dsquared2 named Official Fashion Partner as Roma embraces new style direction

Dsquared2 has been announced as AS Roma's Official Fashion Partner, beginning in the 2026–27 season. The Canadian fashion brand will design exclusive formal and casual uniforms for the men's and women's first teams, as well as for coaching staff and backroom personnel. The partnership unites the two brands around shared values of excellence, style, and boldness, with Dsquared2's creations accompanying Roma players at official events and during team travels. Dsquared2 founders Dean and Dan Caten said: "We have always believed that fashion is a matter of identity and self-confidence, values that are equally important in sport. The extraordinary history and passion of AS Roma make this partnership a natural choice. As twin brothers raised by our father, we have always felt a deep bond with the city of Rome and with the strong symbolism tied to the legend of its birth. The image of two brothers finding strength and guidance in the figure who raised them has special meaning for us. We are proud to contribute our creative vision to the Club and cannot wait to see the teams represent AS Roma wearing Dsquared2." Michael Gandler, Chief Business Officer at AS Roma, added: "We are enthusiastic about beginning this partnership with Dsquared2, an Italian brand that shares with AS Roma deep values such as excellence, style, and boldness. Fashion and football are two worlds that express identity and passion: together we will bring this energy onto the pitch, at official events, and in everyday life. Our players and staff will have the privilege of wearing creations that unite elegance and character, perfectly aligned with Roma's spirit." The official uniforms will be unveiled during the year.

A century after his birth, Franco Sensi remains a towering figure in Roma's collective memory—not as a mere executive, but as a symbol of unconditional love for the club. Sensi, who led Roma through its most transformative decades, embodied a philosophy that placed passion before profit and the heart before the balance sheet. He lived every match as a supporter, suffering and celebrating with the same intensity as the fans, and his presence in the stands spoke louder than any boardroom pronouncement. Sensi's greatest achievement was the 2001 Scudetto, won on 17 June—a triumph that represented the fulfilment of a personal promise as much as a sporting victory. Yet his true legacy transcends that trophy. He protected his managers, shielded his players, and stewarded Roma through difficult periods with a discretion and dignity that defined his presidency. In an era when football has become faster, wealthier, and more global, Sensi stands apart: not measured by trophies alone, but remembered as a man who understood that Roma was never an investment. It was an act of love. Today, that legacy persists in the hearts of Roma supporters. Sensi did not seek applause or dedications; he would have been content simply to hear the cry of "Roma!" echoing from some corner of the Olimpico. His bonds with the club did not end with his presidency or his life—they transcend both, living on as long as they remain in memory.

One hundred years after his birth, Franco Sensi remains a defining figure in AS Roma's history and the hearts of the Giallorossi faithful. The former president, who led the club through some of its most significant periods, embodied a philosophy that Roma was never merely an investment but an act of love. Sensi lived every match as a supporter would, suffering and celebrating without calculation, preferring action to spectacle yet visibly bearing the weight of the shirt in the stands. Sensi's presidency witnessed Roma's transformation from imperfect hope to triumph. He custodied the club through difficult years when supporters' frustration weighed heavily upon him, defended it when it seemed fragile, and guided it to its greatest moment: the Serie A title on 17 June 2001. That victory was not simply a sporting achievement but the fulfilment of a personal dream—a president who had chosen passion over convenience, the heart over the balance sheet. His legacy transcends trophies and dates; it lies in having demonstrated that Roma could be run as an expression of devotion rather than commerce. Sensi's approach extended to protecting his managers and players, treating criticism of them as personal affront. The Roma he built had the character of great love stories—imperfect yet profoundly genuine. Today, though football has evolved into something faster, richer, and more global, certain figures remain beyond classification. Sensi belonged to that rare category: men who mastered the art of being loved. In the collective memory of Roma supporters, he continues present.