D'Amico rules out big sales but UEFA rules reshape Roma's market strategy

AS Roma have opened ticket sales for their match against Sassuolo on 7 November 2026 at the Olimpico, the final fixture in a nine-match run over 28 days. Sales began at 12:00 on 9 October. The club confirmed: "Tickets are valid for the Roma–Sassuolo match on 7 November 2026 at 20:45. Each supporter may purchase up to four tickets per transaction. All tickets will be issued in digital format only and can be downloaded to a mobile device or the IL MIO POSTO app; no PDF summary files will be sent." Plus subscribers for the 2026–27 season can access a dedicated price for extra tickets in any sector, available only online using their PNR and date of birth. Each Plus subscriber may buy a maximum of two tickets in a single transaction. Plus subscribers gain access to the resale service from 10:00 on 23 October. The user-change service opens at 10:00 on 30 October, and a fee may apply depending on ticket type; only one modification per fiscal seal is permitted.

Sunday's match at the Sinigaglia pits two of world football's wealthiest ownership groups directly against each other. The Como side, controlled by Indonesia's Hartono family, and AS Roma, owned by American businessman Dan Friedkin, have together invested €1.5bn in Italian football. The meeting illustrates how Serie A has opened itself to globalisation, with ownership now spanning Asia and the United States at an unprecedented scale of financial commitment. The Hartono family, whose wealth originates from Djarum—an Indonesian conglomerate producing clove cigarettes—also controls Bank Central Asia, the country's leading credit institution. Forbes estimated the combined fortune of brothers Robert Budi and Michael Bambang at $43.8bn in 2025; Michael died in March at 86. Since 2019, the family has invested €390m into Como through the British holding company Sent Entertainment, transforming the club into a football and business laboratory. Friedkin's wealth stems from Gulf States Toyota, which holds exclusive distribution rights for Japanese vehicles across five American states, generating $14.5bn in annual revenue in 2025. His portfolio has expanded into luxury hotels through Auberge Resorts and film production via Neon, an Oscar-winning studio. Forbes valued Friedkin's personal wealth at $12.5bn. The distance between Kudus, headquarters of the Hartono family's operations, and Houston, seat of the Friedkin Group, spans 16,000 kilometres. This geographical span underscores the globalisation now reshaping Italian football ownership.

Dan Friedkin has decided to sell Everton, a move that has delighted Roma supporters who now hope the ownership will concentrate its efforts entirely on the Giallorossi. Roma fans have responded positively on social media, with one writing: "Egoistically and above all as a fan, I say it's better this way—let them focus more on Roma, which in my view is their priority on the sporting side, with their own stadium now close to completion and an increasingly upward sporting path. It's certainly not Cannes, while Everton could have become a real distraction." Others fear the Friedkins may treat Roma as they have Everton, arguing: "Build the stadium. The company increases in value. Resell the company and profit on the initial investment. They are entrepreneurs and that's how they operate. They will do the same with us—the signs are there and have been evident for years. They are not Franco Sensi. They are not Dino Viola. Love for a team is something else." The hope is that this will not be the case. The relationship between Everton supporters and the Friedkin Group has never truly taken root. News of their arrival in 2024 was initially welcomed, but after two years the story is already winding down. This summer there were numerous criticisms of their transfer activity, and following the club's announcement, many on social media have attacked Dan Friedkin over the decision to sell: "They never wanted to be part of our club—they just wanted easy money and to sell as many players as possible. They never spoke to the manager or the fans." The Roma president has never been seen at the new stadium built in 2025, an absence that has pleased no one. One post on X states: "It would have been better to have an owner whose sole focus was Everton." Some defend the Friedkins, noting: "It's not entirely their fault. The PSR has ruined every possibility of investing." The PSR—the Premier League's Profit and Sustainability Rules—is the financial regulation established to ensure clubs spend within their limits.