Cup Subscriptions Nearly at 40,000 Capacity; Final Places Available

Roma's brand value has grown 4% to €215 million, according to the latest Brand Finance Football 50 study, placing the club 24th in global rankings and 5th in Serie A. The growth underscores Roma's expanding international appeal and economic strength as a football institution. In the Italian rankings, Inter leads with €585 million after overtaking Juventus, followed by Milan, Juventus (down 17%), Napoli, and Roma. The capital's derby rivals Lazio have seen their brand value fall 8% to €75 million, creating what the study describes as a vast gap between the two Rome clubs in terms of brand strength and market influence. The Brand Finance Football 50 measures brand value by assessing each club's ability to influence supporters' choices and generate economic impact. Roma's 4% year-on-year increase reflects the club's capacity to strengthen its commercial presence and global recognition despite competitive pressures in Serie A.

Roma have announced that home supporters will be able to purchase tickets for the Distinti Nord-Ovest section—normally reserved for visiting fans—for Monday's Serie A opener against Fiorentina at Stadio Olimpico, kickoff 20:45. The move comes after a travel ban was imposed on Fiorentina supporters from the city and province of Florence. Over 60,000 Roma fans are expected to create a sold-out atmosphere for the first match of the 2026-27 season under Gasperini's leadership. With the away section unavailable to Fiorentina's travelling support, Roma have taken the opportunity to maximize home attendance across the stadium. The club's decision to open an additional sector reflects the scale of demand for the fixture and their aim to ensure a fully yellow-and-red crowd for the campaign's first test.

AS Roma have opened ticket sales for the North-West Stand (Distinti Nord-Ovest) ahead of their Serie A season opener against Fiorentina on Monday 24 August, with a 20:45 kick-off at the Stadio Olimpico. The club has already sold more than 61,000 tickets and is aiming to reach 67,000 for a sold-out capacity. Fiorentina supporters based in Florence and the surrounding province have been banned from attending the away fixture. Roma are targeting a full house to mark the start of what manager Gian Piero Gasperini's side hope will be a campaign culminating in a return to the Champions League. The first match of the domestic campaign is scheduled to welcome a crowd befitting the occasion. With over 61,000 tickets sold, Roma's push for the full 67,000-capacity crowd reflects the appetite among supporters for a successful new season under Gasperini.