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Como–Roma: the golden clash as Hartono and Friedkin's combined €1.5bn empire faces off
·9 October 2026·3h ago

Como–Roma: the golden clash as Hartono and Friedkin's combined €1.5bn empire faces off

Source: Forza Roma

Sunday's match at the Sinigaglia pits two of world football's wealthiest ownership groups directly against each other. The Como side, controlled by Indonesia's Hartono family, and AS Roma, owned by American businessman Dan Friedkin, have together invested €1.5bn in Italian football. The meeting illustrates how Serie A has opened itself to globalisation, with ownership now spanning Asia and the United States at an unprecedented scale of financial commitment.

The Hartono family, whose wealth originates from Djarum—an Indonesian conglomerate producing clove cigarettes—also controls Bank Central Asia, the country's leading credit institution. Forbes estimated the combined fortune of brothers Robert Budi and Michael Bambang at $43.8bn in 2025; Michael died in March at 86. Since 2019, the family has invested €390m into Como through the British holding company Sent Entertainment, transforming the club into a football and business laboratory. Friedkin's wealth stems from Gulf States Toyota, which holds exclusive distribution rights for Japanese vehicles across five American states, generating $14.5bn in annual revenue in 2025. His portfolio has expanded into luxury hotels through Auberge Resorts and film production via Neon, an Oscar-winning studio. Forbes valued Friedkin's personal wealth at $12.5bn.

The distance between Kudus, headquarters of the Hartono family's operations, and Houston, seat of the Friedkin Group, spans 16,000 kilometres. This geographical span underscores the globalisation now reshaping Italian football ownership.

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Testo Originale / Source Text

“Un ponte lungo 16mila chilometri. È la distanza che corre tra Kudus, quartier generale di Djarum, la holding della famiglia Hartono, e Houston, sede del gruppo Friedkin. Sta qui il senso dell’apertura della Serie A alla globalizzazione. Dall’Indonesia agli Stati Uniti. Due bandiere che, per la…”

Read the full article in Italian at Forza Roma.

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