Roma fans display banner of support for Ranieri during match against Fiorentina

Francesco Totti has partnered with safety footwear brand COFRA for an integrated advertising campaign launched on 3 May. The spot, directed by Kassiopea BC and featuring actor Leonardo Bocci, centres on the tagline 'La Dieci è mia… come le Cofra' — a powerful parallel between Totti's iconic number 10 shirt and the reliability of COFRA footwear. The campaign has become viral worldwide and aims to communicate that workplace safety is a fundamental daily choice. Totti, Roma's legendary captain and World Cup winner, is positioned as an icon of reliability, determination, and leadership. He expressed his enthusiasm for joining the COFRA family, stating: 'I am truly happy to be part of the COFRA family. We are talking about a company that for over eighty years has protected millions of workers with competence and seriousness. Safety is a fundamental value, on and off the pitch: representing a leading brand in this sector is a matter of great pride for me.' The campaign promotes COFRA's new NITROGENIUM footwear, featuring an innovative supercritical foam sole expanded with nitrogen gas, designed to deliver comfort, lightweight performance, and maximum safety. The campaign has been translated into five languages and will be distributed across major European markets, further strengthening COFRA's global presence and reputation in the workplace safety sector. The effort underscores that safety transcends language and represents a universal value.

Corbin Friedkin, representing The Friedkin Group ownership, attended Roma's match against Fiorentina at Stadio Olimpico. He arrived at the stadium around 19:30. The fixture was significant for Roma, as a victory would improve their prospects of finishing fourth and securing Champions League qualification. Among other notable attendees was Lino Banfi, an Italian cinema icon known for comedy films, who received a special greeting from Roma supporters as he approached his 90th birthday. Vincenzo Montella, the current Turkey national team coach and former Roma player, also attended the match. The presence of multiple high-profile figures reflected the importance of the evening at the Olimpico, with the match presenting Roma with an opportunity to strengthen their position in the league standings. Montella's attendance was particularly notable given his history with the club, while Banfi's appearance marked a celebration of his milestone birthday within the Roma community.

Roma supporters displayed their frustration with the club's ownership during a match in which Roma scored three goals and secured victory. The Curva Nord (north stand) unfurled a banner directed at the American owners, stating: "It is time to tell you: you are the worst ownership of our lives. Friedkin out." The discontent stems from what fans perceive as insufficient involvement from ownership and questionable handling of internal matters, including recent events involving Ranieri and Gasperini. Fans have expressed dissatisfaction with the management approach over recent years. Corbin, the younger brother of the Friedkin ownership group, was present at the match but reportedly received an unwelcoming reception from supporters. The display of discontent underscores a widening gulf between the club's ownership and its fanbase, despite positive results on the pitch.