
Dybala reportedly approached young midfielder Lazaro about representation through consulting agency
Jeremías Lazaro, a 2004-born midfielder at Argentine club Instituto Córdoba, revealed that Paulo Dybala contacted him via video call through a mutual connection to offer representation services. Lazaro declined the offer, as he had already signed with another agent, but praised Dybala for providing advice during a period when he was playing little. Lazaro said of their conversation: "With him I had a chat, we spoke on Instagram, I made a video call with him because, well, he wanted to be my representative. But I had already signed with my current agent. Obviously we remained on excellent terms, there's a desire to meet at some point, which will surely happen. But I'm really happy because he's a fantastic person. He gave me a lot of advice and, honestly, talking to him reassured me." Dybala founded a Milan-based consulting firm called La Favorita srl over two years ago, which manages athlete image rights, endorsements, and intellectual property across multiple platforms including artificial intelligence and blockchain-based assets like NFTs. The venture reflects Dybala's broader business interests beyond his playing career at Roma, similar to how Francesco Totti established his own management company. The arrangement shows Dybala is actively building a portfolio in sports representation and consulting, positioning himself for post-playing opportunities in football management and athlete advocacy.



